Management Essay Example | Topics and Well Written Essays - 500 words - 35

Management - Essay Example Firstly, companies make bigger profits when they sell their products and services using bundled pricing strategy than selling them a la carte (as individual products or services). The causal factor in such a scenario is the attraction that a bundled package evokes to the customers. A customer will be attracted to buy a package at a fair price than buying single products or services that will result to a larger expenditure. This means that many customers will be more attracted to buy a package of products or services from a company than when the products or services are sold singly. For instance, a person wishing to spend $30 dollars on a meal comprising of chips, burgers, soda and chicken will be more attracted to a company that offers the package at that price than one which sells the individual products at a higher price. This is the explanation that sees companies using the bundled pricing strategy winning more customers than the companies that sell single products. The overall re venue for the former is always substantially higher than the latter. It is also important to understand that bundled pricing strategy gives a greater satisfaction to customers than single-product sales (Smith 219). However, companies do not base their decision to use bundled pricing strategy on customer satisfaction alone. Companies always assess the level of competition on the market so that they can come up with ways to curb it and get a fair share of profits from the sale of their products and services. In this case, companies opt to use bundled pricing strategy to make sure that they trap loyal customers as well as other people into buying their products. These companies manage to reach a larger customer base since the culture of customers is predominantly retailing goods and services at a reasonable price (Smith 235). Nevertheless, a company can use this strategy to curb competition but it still the other companies in

Signal Space Cooperative Communication Essay Example | Topics and Well Written Essays - 750 words

Signal Space Cooperative Communication - Essay Example This is possible with the help of expanded constellation; also it enables the destination to combine the received signals in the broadcast phase and the relay phase. Later the performance of the SSC scheme is analysed and numerical results are obtained, with the help of that result two design criteria are derived so that it can achieve the maximum performance from the system. Spatial diversity techniques are used in order to increase system reliability; also it won’t affect the bandwidth or performance. We use cooperative diversity as alternative to achieve special diversity, where antenna diversity become impractical due to size and power limitation of mobile devices. The concept of cooperation among users to provide diversity was introduced by Sendonaris, and then Laneman (Motahari, Ahmadzadeh & Khandani) derived the formulation for cooperative diversity based on two cooperative schemes, namely Amplify and Forward (AF), and Decode and Forward (DF). Signal space diversity was introduced by Belfiore and Boulle (Motahari, Ahmadzadeh & Khandani), which is achieved with the modulation signal space. Here we spread information carried by each signal point across all components of that particular signal point. And then send each component through an independent channel. The performance of the cooperative schemes, which uses the signal space diversity, is affected by the performance of the source-relay channel. Meanwhile, a method called Signal Space Cooperative (SSC) scheme has been proposed to overcome this problem however, which is not easy to scale larger constellations. And also here we take an assumption, that the destination is aware of whether the relay participates in the cooperative scheme or not. Signal Space Cooperative Scheme SSC scheme is the major proposal by this paper. To demonstrate SSC scheme, first we have to see the Constellation Expansion Algorithm that enables the relay to effectively cooperate during the course of transmission. Then, the broadcast phase and the relay phase signals are described followed by a discussion on how the destination decodes received signals. Constellation Expansion In order to achieve maximum diversity gain, any two signal points in the system constellation must have the maximum number of distinct components. Let us consider